A webshop today?
In the era of dynamic content creation and search engine optimization a simple, static webshop is not a solution. You always have to add publishing and marketing platforms to your shop and later a social network will be very necessary to build a community around your products and services.
The shop & blog paradigm
smuff.ro -- gadget & gizmo shop & blog
The first webshop we’ve created (www.smuff.ro) was in 2006, when we’ve combined an existing e-commerce engine with a Wordpress blog. This was the first shop & blog in Romania, we’ve got very good free news coverage, free advertising from the media.
Since then nothing more changed in this scene: the latest free e-commerce engine, Magento did not catch the shop & blog fever, it remains a static solution focusing on presenting the products not on selling them.
Recommended solution
Today if somebody wants to build quickly a shop & blog engine I recommend Wordpress, of course, equipped with e-commerce plugins. WP e-Commerce is the most frequently used but looked too heavyweight for me, instead I’m going on with a simple shopping cart plugin by Jason R. Briggs.
Resources
- 10 Powerful Shopping/Ecommerce Plugin Solutions For Wordpress
- del.icio.us bookmarks #1, #2, #3.
